Amazon’s founder Jeff Bezos once remarked, “doing things at high speed, that’s the best defense against the future.” By now, I have spent more than 30 years in extremely fast-moving markets (mostly tech). [*] Not once have I found that Bezos’ observation didn’t hold – with the caveat that it doesn’t mean you ought to run around like a headless chicken in your pursuit of speed. Contrary, I have seen many instances of companies, projects, and leaders failing as their velocity was too slow. Too much talk, deliberation, debate, cruft, and polish before a product or service release.