My new book "Disrupt Disruption" is here

Dear Friend —

Allow me to interrupt our usual programming for an announcement: I just launched my new book Disrupt Disruption – How to Decode The Future, Disrupt Your Industry, and Transform Your Business.

To celebrate the launch, we made the Kindle eBook available for only $0.99. The book is very much in the spirit of The Heretic – I think you will like it! 🤗

Should you get the book, it would be epic if you could leave a review on Amazon (Bezos’ baby likes nothing more than a good, well-written review). 🙏

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A little more about the book:

Popular stories about disruption, retold countless times, fail to identify the true underlying forces leading to the demise of former market leaders. When we get the stories wrong, we risk learning the wrong lessons from recent history. We miss critical opportunities to enable real transformation and unlock sustainable relevance for our organizations.

In his book Disrupt Disruption, author Pascal Finette calls bullsh️it on the popular narrative and offers a holistic view of the dynamics of disruption. Drawing on hundreds of exclusive interviews with successful innovators and leaders of incumbent organizations that have weathered paradigm shifts in their industries, Finette provides a perspective-shifting, practical framework to support a new understanding of disruption.

Disrupt Disruption arms you with battle-tested principles to redefine organizational strategy and personal leadership and seize your preferred future.